“Yes I agree that it is not a bollywood entertainer but it is not so bad as they are writing about it”, those were the words of my friends after just watching the Saawariya.

Internet has become a tool for marketing and creating awareness about your brand and product. Since last two or three years internet specially blogging has become a kind of industry in the world. People are looking for the content and whenever they find it, they put it on their blogs without verifying any facts… this happen to saawariya.

Some Examples :

There was a hype in the media and on internet that both films (specially OSO) are doing good in advance booking and almost all shows are houseful. (Which I proved wrong in my this post), then came the news after release of the film that OSO collection was 90% and Saawariya collection was 60%. at least one of these news has to be incorrect.

There were news in the market that Sanjay Leela Bhansali has cost Sony too much and sony is going to make huge losses, but Sony pictures officially release that they have done good in first two days. which one is correct, the official one or the wild estimations?

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