Sanjay Leela Bhansali’s much awaited Saawariya is all set for release in as many as 85 theatresin 42 cities across North America.

With Saawariya being its first Indian co-production, the Sony Motion Pictures has gone on a mega publicity blitz in North America especially among large South Asian community.

Promoters of the film hope that this would be able to break the box-office records of initial bookings are of any indication.

As always, film promoters in North America are tight-lipped and are not willing to say anything till Saawariya hits the screens on November 9.

Observers of Bollywood movies in North America do concede that with simultaneous release in 85 theatres across 42 cities, it is one of the largest launches so far.

The largest so far has been 117 theatres for the Shah Rukh Khan’s starrer Don last year.

Popularity: 4%