Om Shanti Om and Saawariya has same marketing target via different routes
Two big projects are ready to box-office this Diwali dhamaka. Shahrukh khan and Farah Khan “Om shanti Om” Sanjay Leela Bhansali “SAAWARIYA”.
One realizes that both are following the same marketing target via different routes. For “OM SHANTI OM” everyone is quite aware of SRK’s shirtless “Dard-e-disco” and flaunting six-pack abs. And For “SAAWARIYA” there is a rum our going round that RK Banner’s next big hope, Ranbir Kapoor, will be seen prancing around in a see-through white towel. Both the movies have a new female face and where Sonam Kapoor was forbidden to show her face before SLB gave the green signal, Shah Rukh Khan’s co-star Deepika Padukone celebrity face was too well-known to be kept in ‘Purdah’. both the directors have kept mum about their basic storyline. Only producer SRK and director Farah Khan are so friendly and fun-loving and Bhansali is so brusque and bristly that one tends to put them both in different
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