‘Om Shanti Om’ and Sanjay Leela Bhansali’s ‘Saawariya’. Taking a close look at them, one realizes that both are following the same marketing target via different routes.
For ‘Om Shanti Om’, everyone is quite aware of SRK’s shirtless ‘Dard-e-disco’ and flaunting six-pack abs. And For ‘Saawariya’, there is a rumour going round that RK Banner’s next big hope, Ranbir Kapoor, will be seen prancing around in a see-through white

towel (how RK-ish, remember all those RK heroines wet and white?).
Both the movies have a new female face and where Sonam Kapoor was forbidden to show her face before SLB gave the green signal, Shah Rukh’s co-star Deepika Padukone’s celebrity face was too well-known to be kept in ‘Purdah’.

both the directors have kept mum about their basic storyline. Only producer SRK and director Farah Khan are so friendly and fun-loving and Bhansali is so brusque and bristly that one tends to put them both in different categories.

Hmmm.. whatever marketing strategies maye be, with Ranbir Kapoor’s butt versus SRK’s shirtless abs, Bollywood Box Office is all ready this festive season for some good fireworks

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