Saawariya publicity casts a wrong spell
After bagging the marketing deal of Sony Pictures Releasing of India’s Saawariya, P9 Integrated is planning out strategies and concepts to publicise the Sanjay Leela Bhansali flick on a large scale.
Likewise, the irony was brought out to the notice of the organisers when they mis-spell Saawariya as Sawaariya all across their press releases.
Sony had earlier too appointed P9 as its marketing agency for Spider-Man 3 earlier this year.
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